U.S. Fruit Featured at Grocery Stores across India

Mumbai – The California Table Grape Commission, Pear Bureau Northwest, and Washington Apple Commission, in association with the Metro and Foodhall grocery chains, are celebrating a month-long U.S. Fresh Fruit Festival in 16 stores across six cities: Delhi, Mumbai, Chennai, Bangalore, Zirakpur, and Pune. The promotion includes a special in-store display of U.S. fresh fruits, sampling, and cooking demonstrations.

As part of the festival, today Mr. Adam Branson, Senior Agricultural Attaché within the U.S. Consulate General, visited the Palladium Mall Foodhall outlet in Mumbai.  Mr. Sumit Saran, Head-International Food Business of Future Retail Ltd., and Mr. Keith Sunderlal, Managing Director of The SCS Group, were also present at the store for this event. An interactive cooking demonstration and a health talk session were conducted at the event by Naini Setalvad, a well-known nutritionist and lifestyle diseases management consultant.

About the event, U.S. Consul General in Mumbai Mr. Tom Vajda said, “This festival is a wonderful opportunity for Indian consumers to taste and experience a wide range of U.S. fresh fruits. India is an important and growing market and we are glad to have a partnership with Foodhall, which makes delicious U.S. fresh fruit available across India throughout the year.”

On this association with Foodhall, Mr. Saran remarked, “We are delighted to associate with U.S. Fresh Fruits and conduct the festival at our Foodhall stores. Fruits like grapes from California, American pears, and Washington apples are now part of the regular basket of fruits that Foodhall offers and are available across their seasons in all our outlets.”

Mr. Sunderlal added, “India is one of the growing potential markets for imported U.S. fruits like grapes, pears, and apples and we are pleased to showcase these products to Indian consumers. We hope to create a market which becomes a repository of culinary knowledge and understanding, right here in India.”

This promotion is taking place at Metro and Foodhall stores until January 5, 2015.

Media contacts:

Mansi Ahuja, The SCS Group                        Melina Gomes, Deputy Media Advisor

Email: mahuja@scs-group.com                    Email: gomesmt@state.gov

Mob: + 91 9811137809                                  Mob: +91 9821893058