With over 1.4 billion consumers, India is an entry point and hub for U.S. food and agricultural products in the region. U.S. consumer-oriented food products, led by tree nuts and fresh fruits, are among the fastest growing agricultural import segments in India, reaching $1 billion in 2020. The imported foods market has grown steadily thanks to the rise of a growing middle-class and increased disposable income, brand-oriented importers that tailor to India’s very large youth demographic, modern retail outlets, e-commerce retailers, and trend-setting restaurants. Market challenges notwithstanding, with an expanding middle class, rising disposable incomes and shifting consumption patterns toward higher-value and processed food products, India offers ample opportunities for U.S. food and beverage companies to prosper. India’s modern retail sector is also expanding, food processors want access to a global supply chain, and the hotel, restaurant, and institutional sector desire greater supply of high quality, safe, U.S. food and beverage products. Today, the United States is the largest supplier of consumer-oriented food products to India. U.S. exporters operating in India should be aware of the product’s regulatory import requirements, comply with specific labeling and packaging requirements and incorporate a state-by-state marketing strategy to navigate the diversity of India’s regional markets. The U.S. Department of Agriculture offices in New Delhi and Mumbai can assist and connect you with the right trade expert.

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